LinkedIn Ads vs Facebook Ads: Which One Converts Better in 2025?

Home » LinkedIn vs Facebook ads conversion comparison

LinkedIn Ads or Facebook Ads for Conversions: Which Platform Wins in 2025

“Do LinkedIn ads work better than Facebook ads?” or “Which ad platform converts best for B2B?” li among the top searches. Well, both these platforms overpower the digital advertising scene, but fulfill very different purposes.

This guide breaks down:

Cost-per-click
Cost-per-lead
Targeting options
Conversion rates
Real-world cases

You’ll exactly know which ad platform fits your business goals and budget by the end of this.

🎯 Quick Analysis: Which Converts Better?

✅ LinkedIn Ads for B2B, higher-quality leads, and decision-maker targeting.
✅ Facebook Ads for B2C, mass reach, retargeting, and lower costs.

📊 1. Conversion Analysis: LinkedIn vs Facebook

LinkedIn Ads

Conversion rate: 2.74% avg
Good for: Whitepapers, demos, webinars, consultations

Facebook Ads

Conversion rate: 0.77% avg
Good for: eCommerce, promotions, lead magnets

🔎 Voice Search Tip:
“What is the average LinkedIn Ads conversion rate in 2025?”
Answer: 2.74%, especially strong in B2B lead generation.

💸 2. Cost Comparison: CPC, CPM & CPL

Metric	LinkedIn Ads	Facebook Ads
CPC	$5–$9+	$0.50–$2
CPL	$75–$150 avg (can go > $200)	$10–$50 avg
CPM	$8–$12	$1–$3

Why the difference?

LinkedIn ads cost more because they target decision-makers with high lifetime value. Facebook ads are cheaper but usually lower in lead quality.

✅ SEO Keyword Tip:
Include terms like “LinkedIn Ads cost per lead 2025”, “Facebook ad budget optimization”, and “B2B ad CPC rates”.

🎯 3. Targeting Capabilities

LinkedIn

Job title, seniority, company size, industry
Ideal for Account-Based Marketing (ABM)
100% professional audience

Facebook

Interests, behaviors, lookalike audiences, demographics
Ideal for retargeting, impulse buys, lead nurturing

🔊 Voice Question:
“Can you target job titles on Facebook like LinkedIn?”
➤ No. LinkedIn offers deeper professional targeting.

📈 4. CTR, Engagement & Retargeting

Metric	LinkedIn	Facebook
CTR	0.5% – 0.65%	0.9% – 1.6%
Retargeting CTR	~6%	~11.4%
Best for	Lead nurturing, thought leadership	Awareness, retargeting

Facebook is good for low-cost awareness, but LinkedIn takes over at trust-building and converting serious buyers.

🧠 5. Real-World Results & Marketer Feedback

🔴 Facebook Wins:
- Cheaper traffic
- Easy to scale
- Strong retargeting tools
🔵 LinkedIn Wins:
- Higher lead quality
- Better fit for B2B and enterprise
- Easy decision-makers reach

⚠️ Pro Tip:
LinkedIn Ads = larger budget, but they surpass in long-term B2B pipelines.

🤖 6. SEO & Voice Search Optimization

Voice assistants and Google search have a spot for natural language and FAQ-style content.

Top Voice Search Queries:

“Which is better for B2B: LinkedIn or Facebook ads?”
“LinkedIn ads vs Facebook ads ROI”
“Are Facebook ads good for B2B leads?”
“Best ad platform for SaaS marketing”
“What’s affordable: Facebook ads or LinkedIn ads?”

Use headers like these in your blog to rank for both SEO and voice queries.

💼 7. Best Strategy in 2025: Use Both!

Don’t think either-or. The smartest advertisers blend both platforms.

Example Funnel Strategy:

Facebook Ads for driving wide traffic & awareness
LinkedIn Ads for high-value B2B leads & decision-makers
Both → Retarget users who clicked but didn’t convert

📌 Final Verdict

Purpose	Best Platform
B2B Lead Generation	✅ LinkedIn Ads
B2C Product Sales	✅ Facebook Ads
Brand Awareness	✅ Facebook Ads
High-Quality Conversions	✅ LinkedIn Ads
Budget-Friendly Campaigns	✅ Facebook Ads
Account-Based Marketing	✅ LinkedIn Ads