If you’ve ever typed your business name into Google and winced at what popped up — you know the feeling. One angry review, one misunderstanding, sometimes even a fake post from a competitor… and suddenly that’s the first thing people see about you.
That’s where Online Reputation Management (ORM) comes in. It’s not about pretending bad feedback doesn’t exist. It’s about making sure one loud voice doesn’t drown out everything else you’ve built.
Here’s the thing: people believe reviews more than they think ads. You can spend thousands on marketing, but if a stranger writes “terrible service, never again,” that single line can undo it all.
And bad reviews? They travel fast. They get shared, screenshotted, even end up higher on search results than your own website.
Yes — sometimes. But not always.
So removal isn’t the whole story. Control is.
Think of ORM as a combination of clean-up and crowd control.
Search is changing. AI summaries, review snippets, Google Business cards — all of that shows up before someone even clicks your site. Which means a single one-star review can sit front and center.
Restaurants, e-commerce shops, law firms, travel companies — those stars judge everyone. ORM ensures your online first impression aligns with the real work you do.
At the end of the day, ORM isn’t about sweeping problems under the rug. It’s about showing that you’re listening, fixing what’s fixable, and making sure fake noise doesn’t define you. When people search for you, they shouldn’t see just one rant from 2019. They should see the whole picture — the service, the growth, the real customer stories that actually reflect your brand.
